Rights, transparency and responsibility
Content available online is not necessarily free of copyright restrictions. Personal data remains subject to applicable rules when processed with AI. Check licences, purpose and contractual terms before reusing data or publishing outputs.
Article 4 of the EU AI Act addresses the AI literacy of people operating systems in covered contexts. The GDPR and other rules may also apply. The specifics depend on the organisation’s role, the system and its use; reading this guide does not replace that assessment.
Before publishing a generated image for a campaign, review rights, trademarks, likenesses and the tool’s terms. Decide who approves publication and what transparency is needed.
Document decisions and know who is accountable for the system and its effects.
Try it yourself
Choose an answer containing three factual claims. Mark each as confirmed, incorrect or needing verification. Record a primary source and one limitation. Explain the impact of publishing the answer without review.